Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
| Release Date | August 22, 1926 | |
|---|---|---|
| Status | Released | |
| Original Title | It Must Be Love | |
| Runtime | 1h 10min | |
| Budget | — | |
| Revenue | — | |
| Language | No Language | |
| Original Language | English | |
| Production Countries | United States of America | |
| Production Companies | John McCormick ProductionsFirst National Pictures | |